“Train people well enough so they can leave, treat them well enough so they don’t want to.”
— Richard Branson, Virgin Group founder
When you own a restaurant, business typically booms May through September. Then, from October until around Christmas, things slow down a bit. When the dead winter hits, though, the restaurant is often non-profitable. It becomes a major challenge to find quality workers who are patient enough to stick around until business picks up again.
A successful restaurateur knew her head chef was a big Kansas City Chiefs fan. So, when the team made it to the Super Bowl, she purchased high-priced tickets to the game along with airfare for him to show just how much she valued his loyalty. She didn’t care about the cost — she just wanted him to recognize that she truly valued his commitment to her business.